Publication Date
30-6-2016
Series Number
P PSH 0762
Publisher
Meta and Livestock Australia
City
North Sydney
Abstract
The access to large aquifers in the Pilbara region, the investment in mosaic irrigation, the global consumer demand for certified grassfed product and the need to back any branded product with an auditable assurance program were all key factors contributing to the undertaking of this project.
The project conducted a desktop review of existing global grassfed certification programs, undertook modelling to determine the projected viability for grassfed beef, engaged with producers, butchers and processors in Western Australia to determine the potential for developing a Grassfed Assurance Program for Western Australia.
All sectors of the supply chain expressed support for the future development of a Western Australian Rangeland Grassfed/Pasturefed Cattle Assurance Program. Future development should be expanded to include the Agricultural cattle producing areas of Western Australia to create enough scale to meet market demand. Developing this program will give the Western Australian cattle producers a point of difference and the ability to supply the increasing global demand for grassfed beef, changing its focus from being just another feedlot grain fed market trading a commodity product.
Number of Pages
26
Keywords
Pilbara, Western Australia, grassfed, certification program, Grassfed Asssurance Program, beef
Disciplines
Agribusiness | Agricultural Economics | Beef Science
Recommended Citation
Broad, E.
(2016), Potential for rangeland grassfed assurance programs in Western Australia. Meta and Livestock Australia, North Sydney. Report P PSH 0762.
https://library.dpird.wa.gov.au/ap_publishedrpts/7
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