Effectiveness of agricultural information media : a survey of Western Australian dairy farmers

Publication Date

1977

Series Number

38

Abstract

Describes an attempt to compare the effectiveness of printed and broadcast media used as information channels by the Western Australian Department of Agriculture. Findings confirmed the usefulness of all media but suggested that the printed media were most used by farmers. An examination of the learning obtained from various media supported the general view that printed materials provide a better teaching medium than broadcast materials.

Keywords

Information services, Western Australia, Farmers' attitudes, Surveys, Mass media, Extension

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