Authors

Peter Watt

Publication Date

5-12-1994

Document Type

Report

DPIRD Collections

Grains and field crops, Horticulture

Publisher

Department of Agriculture Western Australia

City

Perth

Abstract

Background The Department of Agriculture's Centenary activities in 1994 had two main audiences in mind.

One was the genera] public, for which the Centenary year provided an excellent opportunity for publicity, for example, "Here we are- this is what we do for the continuing advancement and protection of agriculture in Western Australia" and (linked with the historical side of the Centenary) "Here are some of the significant steps and breakthroughs achieved by the Department over the years".

The second main audience was the Department's staff. The Centenary provided a focus for staff to consider the origins, nature and role of their employer, an opportunity to enhance esprit de corps, and (as part of that) an opportunity to come together socially.

Number of Pages

23

Keywords

Western Australia, Agriculture.

Disciplines

Public Relations and Advertising

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