Benchmarking the eating quality of branded pork in Western Australia

Document Type

Conference Proceeding

Publication Date

2003

Conference Title

Ninth Biennial Conference of the Australasian Pig Science Association

Place of Publication

Fremantle

ISBN

0-9577226-2-1

ISSN

1324-9177

Keywords

pigs, swine

Disciplines

Meat Science

Abstract

Two consumer-focused alliances have been set up in Western Australia to offer the consumer a high eating-quality 'branded' pork product. The 'Select Pork' brand (supermarket alliance) involves quality interventions at the producer (crossbred Duroc bloodlines, Halothane free genetics, and immunocastration), processor (aitch bone carcass hanging), and retailer (ageing protocol) stages. The processor and retailer stage interventions for Select Pork will be implemented in mid-2003. The 'Linley Valley Fresh' brand (food service alliance) involves quality interventions at the producer (genetics, breed, and sex) and the processor (brine enhancement) stages. The aim of this experiment was to compare the eating quality of 'branded' pork with non-branded 'generic' pork.

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