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Citrus growing in Western Australian (WA) is concentrated north and south of Perth and in the north around Kununurra and Carnarvon. WA currently produces about 18 000 tonnes (t) of citrus each year. Most production is sold on the local Perth market, with negligible exports. State production is expected to grow from 18 000t in 2014 to 35 000t by 2015 as large plantings come into full production (DAFWA). If local consumption and processing grow only modestly, the WA industry seeks to replace current supply of mandarins and oranges from interstate with WA product as well as identify export opportunities to avoid oversupply. Future enhancement of competitiveness depends in large part on the ability of industry to improve the quality of WA citrus, manage costs and increase efficiency. WA citrus industry is fragmented; and prices have declined significantly in recent years. Falling prices imply that local producers must either achieve lower costs via scale or management improvements, or higher prices from better control over quality and marketing.
Number of Pages
Mandarins, Oranges, Marketing, Western Australia, Economic analysis, World and Domestic markets
Radhakrishnan, M. (2014), Market opportunities for Western Australian mandarins and oranges. Department of Primary Industries and Regional Development, Western Australia, Perth. Bulletin 4889.
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