Home > Agriculture > Series4 > Vol. 36 > No. 3
Journal of the Department of Agriculture, Western Australia, Series 4
Keywords
Agribusiness, Food industry, Food safety, Quality controls, Consumption patterns, Marketing, Asia, Western Australia
Disciplines
Agribusiness | International Business | Marketing
First Page Number
94
Last Page Number
100
ISSN
0021-8618
Abstract
Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.
Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.
Recommended Citation
Pasqual, Geraldine and Taylor, Richard
(1995)
"Food into Asia,"
Journal of the Department of Agriculture, Western Australia, Series 4: Vol. 36:
No.
3, Article 5.
Available at:
https://library.dpird.wa.gov.au/journal_agriculture4/vol36/iss3/5