Tempting the Japanese taste buds

Authors

Glenis AylingFollow

Keywords

Marketing, Food products, Consumer preferences, Japan

Disciplines

Advertising and Promotion Management | International Business | Marketing

First Page Number

144

Last Page Number

145

ISSN

0021-8618

Abstract

"Australia needs to differentiate its product from those of other countries: it needs to do something a bit different toget products on the shelves and sold.

Japanese consumers expect the price to be reasonable and the flavor to be good. They will buy on the image the product cenveys, and the image or 'message' the country of manufacture has in Japan," -

Toshio Tada.

Recommended Citation

Ayling, Glenis (1993) "Tempting the Japanese taste buds," Journal of the Department of Agriculture, Western Australia, Series 4: Vol. 34: No. 4, Article 6.
Available at: https://library.dpird.wa.gov.au/journal_agriculture4/vol34/iss4/6