Wines, Wine industry, Marketing, Exports, Australia, Western Australia
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In 1936-37, Australia exported 18.6 million litres of wine, a level not achieved again for 50 years. World War II, the price, quality and style of Australian wine all contribuited to the demise of our wine export markets.
Australia's 'new' wine industry, which surfaced in the 1960s, has re-established our position as a significant exporter of high quality wines that are competitvely priced and percieved tobe 'pure and of integrity.
Western Australia is well placced to have a significant role in the expansion of Australia's wine exports.
"Development of the export wine industry,"
Journal of the Department of Agriculture, Western Australia, Series 4: Vol. 34:
2, Article 2.
Available at: https://library.dpird.wa.gov.au/journal_agriculture4/vol34/iss2/2