Publication Date

1997

Publisher

Agriculture Western Australia

City

Perth

Abstract

The Wool Strategy Group, which I initiated in 1993, and Agriculture Western Australia's Wool Program are strategic partners working together with industry to develop and market this State's wool industry.

Wool is Western Australia's second most important agricultural industry, with a current export value of $643 million. It has the potential to return to a billion dollar industry in the next five years and the industry needs to be strongly focused on producing what the market requires to take advantage of this.

The Wool Strategy Group, led by Chairman Mr Philip Gardiner, and the Wool Program, have established an international reputation in research combining both market development and on-farm productivity. The key players understand the need for marketing, research and innovation as the driving force behind a successful industry.

One of the major successes of the Wool Program was for the Wool pro team to receive a Ministerial Initiative Award in 1997; this acknowledged the efforts and commitment of the team to the wool industry.

It is essential that we continue to work with industry groups to develop better relationships with our international customers focusing on their requirements and tailoring our product to suit their needs.

The Wool Strategy Group recognises that the sustainability of the Western Australian wool industry depends on how its profitability compares with other rural industries. On-farm evaluations and comparisons have been extended in the last year, with growers and grower groups providing support to the Wool Program's research, technical and extension staff located throughout the State.

I am confident that the industry has a solid foundation on which to build a stronger and· more dynamic wool industry and strengthen this State's international reputation as a producer of quality wool and also provide an increased financial return for those in the industry.

Number of Pages

4

Keywords

Wool, Western Australia, Wool Strategy Group

Disciplines

Agribusiness | Agricultural Economics | Genetics | Genomics | Marketing | Natural Resources Management and Policy | Operations and Supply Chain Management | Sheep and Goat Science

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